Wednesday, 9 October 2013

The Reality and Prevalence of Fashion Today.

Yesterday marked the first lecture that I did not almost fall asleep in. It was interactive and interesting and explored the subject of fashion today.
"Everything is design. Everything is a commercial, financial opportunity."
Therefore design is a commercial, financial opportunity? What a shame it is today that so many people fall into the trap that is money and gluttony (no judgement, I myself am victim to the alluring clutches of fast fashion and finance).

The lecturer introduced the idea that the main cause for the huge gap between the expensive, unattainable designer clothes and the cheap, every-changing high street is that we no longer need but rather want.

Want, want, want. For a society with so much access to the media and the web, it is no wonder that there is so much focus on what we want. This, of course, is constantly changing thus creating a great demand. But since when was it okay for our wants to be so conventional? We live in an age of homogenisation where there is little diversity, and that which exists in the world of fashion is merely a show, a half-hearted attempt at being different. Why should it be different to have diversity?

We want to be different and therefore we aspire for the unattainable - see designer sweaters made to the same standard of high street ones. Bringing up the debate of fashion vs. clothing. The difference being that fashion is innovative and clothing is what many people perceive to be fashion. Fashion is high end, the pioneers, the ones dictating the trends putting out the ideas; whereas clothing is a copycat version of fashion, one that is cheaper to make, cheaper to buy, and of cheaper quality.

What is it that makes fashion?

To be honest, I don't know...the industry is so fast-paced and I do not have enough knowledge about the industry and it's history to give a valid answer.

All I can hope is that one day, I will be able to fully grasp the difference. For now, I can only guess...

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(>'.'<)  x

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